The Rowan County IDEA Center grew out of county and regional leaders realizing the importance of encouraging entrepreneurship in order to create new businesses and drive economic growth, based on these initiatives:
- The Rowan County Chamber of Commerce identified the importance of entrepreneurship in its EntreRowan program.
- The Rowan County Board of Commissioners has a stated goal of creating a positive atmosphere for county-wide economic growth, job creation and an enhanced quality of life.
- The Economic Development Commission is focused on creating new businesses, jobs and a broader and more diversified tax base.
- The Ketner School of Business at Catawba College and Livingstone College have both launched entrepreneurship initiatives and are interested in extended their programs in the county.